Adelaide Radio Ratings, GfK Survey 5
Survey Period: Sun May 21 to Sat Jun 24 & Sun Jul 9 to Sat Aug 12
UP: SAFM +0.8
DOWN: Triple M -1.4
Mix 102.3 12.6% (11.9%)
Cume: 376,000 (+19,000)
2022 results: Best/worst
Best 10+ 11.8% (10.6%)
Best Breakfast 9.9% (6.9%)
Mix 102.3 has taken the crown as the #1 station in Adelaide, rising 0.7 points to take an 12.6% share.
The Ali Clarke Breakfast Show increased by 2.1 points for an 11.2% share. The station’s strongest time slot in this survey is the weekend slot, with a 12.1% share.
See Also: “We want to be the best”: What 2023 holds for the Ali Clarke Breakfast Show
The station increased by 3.4 points in the 55-64 demo. Mix 102.3 saw a 2.7-point decrease in the 18-24 demo.
5MMM 12.2% (13.6%)
Cume: 316,000 (-10,000)
2022 results: Best/worst
Best 10+ 10.2% (7.6%)
Best Breakfast 11.3% (8.9%)
Adelaide’s Triple M station has dropped to the second position, with a 12.2% share.
The breakfast team of Roo, Ditts, and Loz dropped by 2.6 points, coming to a total of 12.6%, but still placing first among the commercial networks.
Among the 18-24 demographic, 5MMM increased by 3.4 points for an 18.8% share and came in second in that demographic.
Nova 91.9 10.8% (10.5%)
Cume: 354,000 (-10,000)
2022 results: Best/worst
Best 10+ 11.8% (9.2%)
Best Breakfast 12.3% (8.8%)
Nova started 2023 in the second spot but has maintained its position in third in this survey.
The network’s biggest rise in the dayparts was in the Evening slot with 1.4 points for a 9.3% share.
See Also: Bringing the laughs on air and off air with Adelaide’s Jodie & Hayesy
Ricki Lee, Tim & Joel in Adelaide’s drive spot has risen 0.9 points with a 14.1% share.
Nova still continues to dominate in the 18-24 demos, despite dropping 0.4 points for a 22% share and has dropped 1.2 points in 40-54 for an 11.2% share.
SAFM 10.1% (9.3%)
Cume: 282,000 (-10,000)
2022 results: Best/worst
Best 10+ 10.2% (8.5%)
Best Breakfast 9.0% (7.1%)
SAFM has increased 0.8 points for a share of 10.1%.
In November, Mark ‘Soda’ Soderstrom made 107.1 SAFM Breakfast his new home alongside Rebecca ‘Bec’ Morse. This survey, the breakfast slot increased 1.4% for a 10.5% share.
Carrie Bickmore and Tommy Little’s national drive show increased by 0 points, coming in second in the Adelaide market.
SAFM has decreased in the 25-39 demographic by 0.7 points for 14.5%.
FIVEaa 9.2% (9.0%)
Cume: 177,000 (+11,000)
2022 results: Best/worst
Best 10+ 11.1% (8.0%)
Best Breakfast 16.5% (10.1%)
FIVEaa has recorded a increase of 0.2 points and a total share of 9.2%.
In the breakfast slot, David and Will have fallen 0.4 points for a total share of 11.5%. The network has kept its spot as the #2 commercial breakfast show in Adelaide. In drive, Rowey and Timmy G have a 1.5 point increase, their total share now being 9.6%.
The station fell to second in the 65+ demo with 17.9%, despite rising 3.2 points.
Cruise 1323 8.5% (8.7%)
Cume: 223,000 (+1,000)
2022 results: Best/worst
Best 10+ 11.3% (8.7%)
Best Breakfast 9.0% (6.9%)
A decrease of 0.2 points for a share of 8.5% has seen Cruise 1323 drop to the sixth position for the fifth Adelaide Radio Ratings of the year.
Mark Elliston’s drive has dropped 0.5 points for a share of 6.1%. The station came in second in the 55-64 demographic with an 13.8% share and decreased 1.1 points in the 40-54 demo.
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