Adelaide Radio Ratings GfK Survey 8
Survey Period: Sun Sept 25 to Sat Dec 3.
UP: 5MMM +0.9
DOWN: Nova 91.9 -0.8
Mix 102.3 11.8% (11.5%)
Cume: 345,000 (+7,000)
2021 results: Best/worst
Best 10+ 13.9% (10.9%)
Best Breakfast 12.3% (9.0%)
Mix 102.3 has finished the year as the #1 station in Adelaide, rising 0.3 points to take an 11.8% share. The Ali Clarke Breakfast Show increased by 0.7 points for a 9% share. The station’s strongest time slot was the afternoon slot, with a 13.4% share as the 3PM Pick Up, hosted by Monty Dimond, Kate Langbroek and Yumi Stynes is set to wrap up at the end of the year.
In the afternoon, Will and Woody‘s national drive show increased by 0.1 points to win survey eight with an 11.6% share. The station topped the 40-54 demographic, rising 3.2 points.
FIVEaa 11.1% (10.3%)
Cume: 167,000 (-11,000)
2021 results: Best/worst
Best 10+ 12.3% (8.3%)
Best Breakfast 15.5% (11.2%)
FIVEaa has recorded an increase of 0.8 points and a total share of 11.1% to move into the second spot to end the year.
In the breakfast slot, David and Will have lifted 1.3 points for a total share of 16.5%, making them the #1 commercial breakfast show in Adelaide. In drive, Rowey and Timmy G have risen 0.2 points for a total share of 10.6%. The station also dominated the evening slot, with a 23% share and claimed a 24.5% share in the 65+ demos.
Nova 91.9 10.1% (10.9%)
Cume: 364,000 (-18,000)
2021 results: Best/worst
Best 10+ 11.5% (9.5%)
Best Breakfast 10.3% (7.9%)
After winning surveys five and six, then falling to second in survey seven, Nova has finished the year at third with a 10.% share.
In breakfast, Ben and Liam dropped 1 point, making them the third commercial breakfast show in the market. Kate, Tim and Joel have dropped to third in the drive show slot with a share of 11.5%, falling 0.7 points.
Nova still continues to dominate in the 18-24 demos, claiming a 29% share and the 10-17 demos with 20.1%. Additionally, the station fell 3.4 points in the 25-29 demos.
5MMM 9.8% (8.9%)
Cume: 270,000 (0)
2021 results: Best/worst
Best 10+ 10.1% (8.2%)
Best Breakfast 12.1% (8.1%)
5MMM has moved up the ranks, taking over SAFM with a 0.9 point increase.
The breakfast team of Roo, Ditts, and Loz increased by 0.4 points, coming to a total of 11.2%, placing second among the commercial networks.
Among the 40-54 demographic, 5MMM increased by 1.1 points to maintain its spot at second in the Adelaide Radio Ratings.
SAFM 9.1% (9.4%)
Cume: 296,000 (-9,000)
2021 results: Best/worst
Best 10+ 9.0% (7.1%)
Best Breakfast 9.6% (7.8%)
SAFM has fallen 0.3 points for a share of 9.1%.
The SAFM Breakfast Show has dropped 0.1 points for a total of 8.4%, while Carrie Bickmore and Tommy Little’s national drive show increased 0.4 points, coming equal first with Mix102.3 within the Adelaide market.
SAFM has fallen to second within the 10-17 demographic, dropping 6.2 points for a 17.6% share, but has dominated the 25-39 demographic with 18.3%.
Cruise 1323 8.9% (8.7%)
Cume: 210,000 (+6,000)
2021 results: Best/worst
Best 10+ 11.2% (9.9%)
Best Breakfast 8.8% (6.5%)
An increase of 0.2 points for a share of 8.9% has seen Cruise 1323 maintain its sixth position for the last survey of the year.
John Dean‘s breakfast show has dropped 0.3 points for a share of 6.9%, while Mark Elliston’s drive has fallen 0.3 points for a share of 7.1%. The station dominated in the 55-64 demographic with an 18.1% share.
Loading...
Reload document
Open in new tab