Adelaide Radio Ratings GfK Survey 6
Survey Period: Sun Jul 10 to Sat Sept 17
UP: FIVEaa +1.1
DOWN: 5MMM -1.0
Nova 91.9 11.8% (11.0%)
Cume: 367,000 (+8,000)
2021 results: Best/worst
Best 10+ 11.5% (9.5%)
Best Breakfast 10.3% (7.9%)
After the station jumped from Adelaide’s fourth commercial station to equal first overall in survey two, survey five saw Nova take the win. This survey, Nova has maintained its winning streak, increasing 0.8 points for a share of 11.8%.
In breakfast, Ben and Liam have jumped 1.1%, making them the second commercial breakfast show in the market. Increasing by 1.4 points, Kate, Tim and Joel have won the drive show slot with a share of 13.4%.
Nova lost its 10-17 demographic top spot, falling 1.5 points, but has dominated in the 18-24 demos, increasing 8.9 points for a 33.6% share.
Mix 102.3 10.6% (10.6%)
Cume: 344,000 (-15,000)
2021 results: Best/worst
Best 10+ 13.9% (10.9%)
Best Breakfast 12.3% (9.0%)
After claiming the top spot in survey four, Mix 102.3 has slid to second in surveys five and six, maintaining its 10.6% share. Breakfast with Ali Clarke increased 0.3 points from last survey to take an 8.3% share.
In the afternoon, Will and Woody‘s national drive show fell 0.6 points, sliding from second to third. The station topped the 40-54 demographic, rising 0.8 points.
FIVEaa 10.0% (8.9%)
Cume: 167,000 (+17,000)
2021 results: Best/worst
Best 10+ 12.3% (8.3%)
Best Breakfast 15.5% (11.2%)
FIVEaa has recorded an increase of 1.1 points and a total share of 10.0% to bump it up from last place in survey five to third in survey six.
In the breakfast slot, David and Will have lifted 0.8 points for a total share of 14.6%, putting them at #1 commercial breakfast show in Adelaide. In drive, Rowey and Timmy G have risen 2.4 points for a total share of 8.7%.
Cruise 1323 9.8% (10.2%)
Cume: 212,000 (+6,000)
2021 results: Best/worst
Best 10+ 11.2% (9.9%)
Best Breakfast 8.8% (6.5%)
A fall of 0.4 points for a share of 9.8% has seen Cruise 1323 come in at fourth in survey six.
John Dean‘s breakfast show has lifted 0.2 points with a share of 7.4%, while Mark Elliston’s drive has fallen 1.2 points to maintain its #4 commercial show with 9.1%.
SAFM 9.7% (10.2%)
Cume: 314,000 (+7,000)
2021 results: Best/worst
Best 10+ 9.0% (7.1%)
Best Breakfast 9.6% (7.8%)
SAFM has fallen 0.5 points for a share of 9.7%.
The breakfast team of Bec, Cosi & Lehmo have fallen 0.1 points for a total of 8.5%, while Carrie Bickmore and Tommy Little’s national drive show decreased 1.8 points, dropping from first to second within the Adelaide market.
SAFM won the 10-17 demographic, rising 1.3 points for a 20.9% share.
5MMM 9.2% (10.2%)
Cume: 248,000 (+7,000)
2021 results: Best/worst
Best 10+ 10.1% (8.2%)
Best Breakfast 12.1% (8.1%)
After enjoying an upward trajectory, 5MMM has experienced a slight fall, decreasing 1 point to take a 9.2% share.
The breakfast team of Roo, Ditts, and Loz fell 0.6 points, coming to a total of 9.4%, placing fourth amongst the commercial networks. At the other end of the day, The Rush Hour with Bernie, Blewey, and Jars has fallen 1.8 points for a total of 9.1%.
Among the 40-54 demographic, 5MMM lost its top spot to Mix 102.3, pulling in an 11.5% share – a fall of 6.23 points.
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