Adelaide Radio Ratings 2021, GfK Survey 8,
Survey Period: Survey Period: Sun Sept 26 to Sat Dec 4
UP: 5MMM +1.3
DOWN: SAFM -0.7
Mix 102.3 10.9% (11.5%)
Cume: 300,000 (-6,000)
2020 results: Best/worst
Best 10+ 13.4% (11.7%)
Best Breakfast 12.5% (10.5%)
Mix 102.3 has remained the top radio station in Adelaide despite continuing to slide, now down 2.9 points across the last two surveys. However, It still remains a point clear of its closest competitors Cruise 1323 and 5MMM heading into the new year. Erin Phillips and Mark Soderstrom’s breakfast share also continues to be trimmed down as the show remains the #3 commercial breakfast program. Will and Woody‘s national drive show has also fallen to #3 as well.
The station also lost the top spot in the 40-54 and 55-64 demos.
Cruise 1323 9.9% (10.1%)
Cume: 181,000 (-12,000)
2020 results: Best/worst
Best 10+ 11.1% (9.0%)
Best Breakfast 8.4% (6.2%)
Cruise 1323 has remained in the #2 spot but it now has to share it with 5MMM. John Dean‘s breakfast show remains the #6 commercial show while Mark Elliston’s drive show is still #5. Cruise is the top station for weekends.
5MMM 9.9% (8.6%)
Cume: 201,000 (9,000)
2020 results: Best/worst
Best 10+ 9.9% (7.2%)
Best Breakfast 10.6% (6.6%)
5MMM has had a strong end to the year with its share now the highest it’s been since survey 3 earlier this year. Laura ‘Loz’ O’Callaghan only joined 5MMM shortly before survey 7 but she has been a lucky charm for the station which has the top FM breakfast show in Adelaide after the show registered a 12.2% share. The 2.1 points gained by the breakfast team this survey puts them dangerously within range of chasing down longtime breakfast kings Fiveaa next year. 5MMM is also now the top station for 40-54.
Fiveaa 9.5% (10.0%)
Cume: 139,000 (-10,000)
2020 results: Best/worst
Best 10+ 12.2% (8.1%)
Best Breakfast 15.4% (10.5%)
Fiveaa is down slightly after dropping 0.5 points to close the year, dropping down to be the #4 station in Adelaide. David and Will might be nervous in the breakfast slot for the first time in a while after the progress 5MMM has made. The pair still have a commercial market-leading 12.6% despite dropping 1.0 points. The station is still the #1 commercial station for 65+.
Nova 91.9 9.5% (9.9%)
Cume: 314,000 (1,000)
2020 results: Best/worst
Best 10+ 11.0% (9.8%)
Best Breakfast 11.0% (9.7%)
Nova has continued its slide from survey 7 after now dropping to #5. Ben and Liam are down 0.6 points to 8.1% but moved up to be the #4 commercial breakfast show in the market. Kate, Tim and Joel have taken the top spot in drive again with a share of 12.7%, down 0.5 points.
Nova continued to dominate the under 40s audience finishing #1 in the 10-17 and 18-24 demos but lost the top spot for 25-39.
SAFM 7.4% (8.1%)
Cume: 229,000 (-8,000)
2020 results: Best/worst
Best 10+ 9.3% (8.1%)
Best Breakfast 8.9% (7.4%)
SAFM remains at #6 in the rankings as the margin grows bigger after dropping 0.7 points. The breakfast team of Bec, Cosi & Lehmo has fallen to the #5 commercial program in Adelaide while Carrie Bickmore and Tommy Little’s national drive show has dropped to #4. In more positive news, SAFM is the top station for the 25-39 demographic.
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