Adelaide Radio Ratings 2021, Survey 7: MIX takes a tumble as Fiveaa recovers

by Trent Thomas

Posted on 9 November 2021

• Mix 102.3 has remained the top radio station in Adelaide despite losing 2.3 points

Adelaide Radio Ratings 2021, GfK Survey 7,
Survey Period: Sunday August 15 to Saturday September 18, and Sunday September 26 to Saturday October 30

UP: FIVEaa +1.7
DOWN: MIX102.3 -2.3

Mix 102.3 11.5% (13.8%)
Cume: 306,000 (-26,000)
2020 results: Best/worst
Best 10+ 13.4% (11.7%)
Best Breakfast 12.5% (10.5%)

Mix 102.3 has remained the top radio station in Adelaide despite losing 2.3 points, thanks to the huge lead that the station had coming into this survey, it is still comfortably 1.4 points ahead of Cruise1323 in the #2 spot. Erin Phillips and Mark Soderstrom’s share in breakfast also has also been trimmed down by 1.3 points, and which sees them fall behind 5MMM in the FM rankings. Will and Woody‘s national drive show has also fallen to #2 after losing 2.4 points
The station was also #1 in the 40-54 and 55-64 demos despite losing over 3.5 points in both.

Cruise 1323 10.1% (9.9%)
Cume: 193,000 (-1,000)
2020 results: Best/worst
Best 10+ 11.1% (9.0%)
Best Breakfast 8.4% (6.2%)

Cruise 1323 has remained in the #2 spot in Adelaide after gaining 0.2 points. John Dean‘s breakfast show was the #6 commercial show while Mark Elliston’s drive show was #5 for its daypart.

Fiveaa 10.00% (8.3%)
Cume: 149,000 (15,000)
2020 results: Best/worst
Best 10+ 12.2% (8.1%)
Best Breakfast 15.4% (10.5%)

Fiveaa has begun its recovering from a rough survey six where it lost 2.0 points (following losing 2.0 points in survey five), by gaining 1.7 points back this time around. The station is now #3 in the rankings, up from equal fifth. David and Will’s breakfast show led the way by adding 2.4 points to their already market-leading share. The station was also still the #1 commercial station for 65+ again.

Nova 91.9 9.9% (9.7%)
Cume: 313,000 (-20,000)
2020 results: Best/worst
Best 10+ 11.0% (9.8%)
Best Breakfast 11.0% (9.7%)

Nova has slipped back down to fourth in the Adelaide radio rankings.
Ben and Liam have remained steady, unable to gain back the market share that they lost in survey six.
Kate, Tim and Joel have taken the top spot in drive with a share of 13.2%.
Nova continued to dominate the under 40s audience finishing #1 in the 10-17, 18-24, and 25-39 (tied) demographics.

5MMM 8.6% (9.0%)
Cume: 192,000 (-24,000)
2020 results: Best/worst
Best 10+ 9.9% (7.2%)
Best Breakfast 10.6% (6.6%)

Laura ‘Loz’ O’Callaghan only joined 5MMM seven days ago but she must be a lucky charm as 5MMM now has the #2 commercial breakfast show in Adelaide, after the show registered a 10.1% share.

SAFM 8.1% (8.3%)
Cume: 237,000 (-5,000)
2020 results: Best/worst
Best 10+ 9.3% (8.1%)
Best Breakfast 8.9% (7.4%)

SAFM is back to outright #6 in the rankings after losing 0.2 points. The breakfast team of Bec, Cosi & Lehmo is the #4 commercial program in Adelaide while Carrie Bickmore and Tommy Little’s national drive show is still the #3 commercial drive show, despite losing 1.4 points.