Adelaide Radio Ratings 2021
GfK Survey 6, Survey Period: Sun Jul 11 to Sat Sept 18
UP: 5MMM +0.6
DOWN: FIVEaa -2.0
Mix 102.3 13.8% (13.9%)
Cume: 332,000 (-13,000)
2020 results: Best/worst
Best 10+ 13.4% (11.7%)
Best Breakfast 12.5% (10.5%)
Mix 102.3 has remained the top radio station in Adelaide after remaining steady with a share of 13.8%
Erin Phillips and Mark Soderstrom’s share has also remained steady as the pair are still the #1 FM breakfast team in the market.
Will and Woody‘s national drive show has remained #1 with a share of 13.6%.
Mix continues to perform well in most dayparts by also being #1 in mornings, afternoons and weekends.
The station was also #1 in the 40-54 and 55-64 demos.
Cruise 1323 9.9% (9.9%)
Cume: 194,000 (6,000)
2020 results: Best/worst
Best 10+ 11.1% (9.0%)
Best Breakfast 8.4% (6.2%)
Cruise 1323 is once again #3 after losing 0.7 points, with breakfast at 6.5% (#6 commercial) and drive at 8.5% (#4 commercial) shares.
The station’s best daypart was in the mornings with 12.0%.
Cruise came in second in the 55-65 demographic, losing out only to Mix 102.3.
Nova 91.9 9.7% (9.8%)
Cume: 333,000 (-12,000)
2020 results: Best/worst
Best 10+ 11.0% (9.8%)
Best Breakfast 11.0% (9.7%)
Despite losing 0.1 points, Nova has gone from fourth to third in the Adelaide radio rankings.
Ben and Liam have slipped to the #5 commercial breakfast show after losing 1.3 points in this survey.
Kate, Tim and Joel have stayed at #2 in the drive slot after dropping from the top spot in survey 5.
Nova continued to dominate the under 40s audience finishing #1 in the 10-17, 18-24, and 25-39 demographics.
5MMM 9.00% (8.4%)
Cume: 216,000 (-2,000)
2020 results: Best/worst
Best 10+ 9.9% (7.2%)
Best Breakfast 10.6% (6.6%)
5MMM has moved up to be the #4 commercial station in Adelaide after gaining 0.6 points.
The station was up in every daypart and its best demographic was 18-24 where it had a share of 13.4%.
Fiveaa 8.3% (10.3%)
Cume: 134,000 (-2,000)
2020 results: Best/worst
Best 10+ 12.2% (8.1%)
Best Breakfast 15.4% (10.5%)
Fiveaa has lost 2.0 points for the second straight survey as the stations share drops to its lowest number since survey 1 in 2020. The station is now equal fifth in Adelaide, tied with SAFM.
David and Will are still the kings of Adelaide breakfast but their crowns are a little less shiny after dropping 2.4 points as MIX 102.3 begins to close in on their lead.
The station was also still the #1 commercial station for 65+ again.
SAFM 8.3% (7.8%)
Cume: 242,000 (0)
2020 results: Best/worst
Best 10+ 9.3% (8.1%)
Best Breakfast 8.9% (7.4%)
SAFM has made some positive progress this survey after gaining 0.5 points and moving up to equal fifth with FIVEaa. The breakfast team of Bec, Cosi & Lehmo continues to gain momentum gaining another 0.4 points as it slowly builds a stronger market share.
Carrie Bickmore and Tommy Little’s national drive show has gained 0.6 points and is the #3 commercial drive show.
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