Adelaide Radio Ratings 2021: GfK Survey 3, Sunday February 28 to Saturday April 3 & Sunday April 18 to Saturday May 22
Mix 102.3 13.0% (13.5%)
Cume: 307,000 (-8,000)
2020 results: Best/worst
Best 10+ 13.4% (11.7%)
Best Breakfast 12.5% (10.5%)
Mix 102.3 has remained the stop radio station in Adelaide, despite Nova cutting into its lead which now sits at 1.5 points.
Erin Phillips and Mark Soderstrom’s share has remained steady in the breakfast slot and are still the #2 commercial team in the market.
Will and Woody‘s national drive show has also remained in second place after building on their audience by 0.9 points.
Mix 102.3 dominated the morning and afternoon dayparts being a clear #1 in both timeslots
The station was also #1 in the 40-54 demo and equal #1 in 55-65.
Nova 91.9 11.5% (10.9%)
Cume: 337,000 (+9,000)
2020 results: Best/worst
Best 10+ 11.0% (9.8%)
Best Breakfast 11.0% (9.7%)
Nova has continued to surge in the Adelaide market, posting its best radio share since 2019, going up a combined 1.7 points in the last two surveys.
The station is now #2 in Adelaide but still has a gap of 1.5 points between themselves and market leader Mix 102.3.
Ben and Liam have built on their positive result in survey 2, by going up 0.4 points to take their share percentage into the double digits. This result is solid progress from the 7.9% the pair posted in survey 1 earlier this year, which was the stations lowest share in that daypart in over 5 years. Despite increasing their share they have dropped to the #4 commercial breakfast show in Adelaide.
Kate, Tim and Joel continue to pull away from the competition by extending their share to 15.8%, up 1.4 points.
Nova dominated the under 40 audience finishing #1 in the 10-17, 18-24, and 25-39 demographics.
Cruise 1323 11.1% (11.2%)
Cume: 207,000 (-2,000)
2020 results: Best/worst
Best 10+ 11.1% (9.0%)
Best Breakfast 8.4% (6.2%)
Cruise 1323 had dipped to the #3 spot as ARN was unable to continue locking out the top two like they had so far this year.
The station was equal #1 with Mix 102.3 in the 55-65 (19.0%) demographic and also performed well in 65+ (17.7%).
Fiveaa 10.8% (9.7%)
Cume: 156,000 (-7,000)
2020 results: Best/worst
Best 10+ 12.2% (8.1%)
Best Breakfast 15.4% (10.5%)
Fiveaa was up 1.1 points overall as the station finished with the fifth-highest share in survey 3.
The station derives a lot of its success from the continued dominance of its breakfast team David and Will who were the #1 commercial breakfast team again, with 13.8%.
The station was #1 in the evenings with a share of 16.1%.
The station was #1 for 65+ again, increasing its share by 1.6 points.
5MMM 10.1% (9.3%)
Cume: 230,000 (+6,000)
2020 results: Best/worst
Best 10+ 9.9% (7.2%)
Best Breakfast 10.6% (6.6%)
5MMM has continued to build on its positive momentum from survey 2 with an increase of 0.8 points.
A lot of positive movement came from the breakfast team of Roo and Ditts who gained 2.1 points, which gives them the equal third highest commercial share in Adelaide.
The station’s best demographics were 25-39 and 40-54.
SAFM 7.1% (8.6%)
Cume: 229,000 (-23,000)
2020 results: Best/worst
Best 10+ 9.3% (8.1%)
Best Breakfast 8.9% (7.4%)
The station is down 1.5 points as Breakfast with Bec, Cosi & Lehmo was down 0.8 points and has stayed the #6 breakfast show.
Carrie Bickmore and Tommy Little’s national drive show has slipped from #4 to #6, going down 1.9 points.