Activation Union has promoted Bianca Ellershaw to the newly created position of head of live as the activation-led marketing agency growth trajectory continues.
In the role, she will drive production and live events capability, driving innovation and excellence in experiential marketing.
CEO James Neale welcomed Ellershaw’s promotion and said: “Bianca has been an integral part of Activation Union’s growth since we launched 1.5 years ago. This marks an exciting new era as we expand our divisions and our offerings. There’s no better leader than Bianca to take on this new role and really make it her own.”
Ellershaw said of her new position: “I am thrilled about this opportunity to lead our Live division. I look forward to collaborating with our talented team and clients to create unforgettable experiences that resonate with audiences.”
Stepping into Ellershaw’s previous role is KT Leslie has recently joined the agency as senior account director, where she will spearhead the Diageo account and oversee all retail marketing initiatives.
Leslie brings over ten years of experience in client servicing across Australia to Activation Union. She has collaborated with major brands and agencies, including Woolworths, CommBank, M&C Saatchi, and WPP.
Leslie also brings a wealth of integrated campaign marketing expertise from her previous roles in London.
Managing partner Rosie Carter called the appointments a “pivotal moment” for Activation Union. She said: “With the addition of KT to the team and Bianca’s promotion, we are poised for exciting growth. Our commitment to delivering unforgettable experiences and exceptional work is stronger than ever, and we’re excited to see where this journey takes us.”
James Neale
Neale launched Activation Union last year with key business divisions live, retail, experiential and loyalty, supported by creative, design and tech.
At the time he said: “The activation space has traditionally been very transactional. We strongly believe we can change that through great creativity and, most importantly, accountability.
“I am excited to launch a new agency with some amazing skillsets and exceptional talent as we drive impact and interaction through incredible – and measurable – experiences in both the real and digital world.
“Our approach is reflected in our name – Activation Union brings together specialists and defined skills to deliver measurable experiences that ultimately lead to action and purchase,” he added.
See also: James Neale launches his activation-led agency Activation Union
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Top image: KT Leslie, Rosie Carter, Bianca Ellershaw