Today AccuWeather announced that Stephen Mummey has been named Senior Vice President, Digital Ad Revenue & Technology effective immediately. In this expanded role, Mummey will drive digital advertising at AccuWeather, encompassing technology, partnerships, and operations. He will be reporting to Steven R. Smith, AccuWeather President.
Mummey joined AccuWeather in 2001, and has since worked in various roles – including working posts within Sales, Research & Development, IT and Product, and most recently Vice President of Programmatic Sales & Operations.
Mummey found success within these roles, and his diversity of experience across AccuWeather’s various lines of business led to both rapid advancement and his new position as Senior Vice President. With this new role, he is responsible for overseeing the underlying ad technology approach, ensuring the successful impact on direct sales, and achieving overall revenue goals.
“Steve has been a stalwart member of our dynamic team at AccuWeather, with a successful career spanning nearly two decades,” said AccuWeather President, Steven R. Smith.
“I am pleased to see his purview expanded at AccuWeather, where he will continue to implement innovative strategies and vision to achieve our aggressive digital revenue goals and ensure we remain a leader in the industry and a highly sought-after partner throughout the marketplace.”
Speaking about his new role, Stephen Mummey said, “I am delighted to have been given the challenge of this new role and look forward to harnessing our core innovative strengths to drive revenue goals, build upon strong partnerships and seek new, impactful opportunities within our field.”
AccuWeather Inc. is based in Pennsylvania, USA, and works to provide commercial weather forecasting services globally.
Steven R. Smith ascended to the role of AccuWeather President in June 2019, after previously serving as President of AccuWeather’s Digital Media division. He started working full-time at AccuWeather in 1999 as a staff meteorologist, providing real-time weather consultation for clients in the media and commercial sectors.