The ACCC is calling for the views of consumers, media organisations, digital platforms, advertising agencies and advertisers after outlining the key issues it will be considering in its digital platforms inquiry.
As part of its public inquiry into the impact of digital platforms on media and advertising markets in Australia, the ACCC is seeking feedback on:
• Whether digital platforms have bargaining power in their dealings with media content creators, advertisers or consumers and the implications of that bargaining power.
• Whether digital platforms have impacted media organisations’ ability to fund and produce quality news and journalistic content for Australians.
• How technological change and digital platforms have changed the media and advertising services markets, and the way consumers access news.
• The extent to which consumers understand what data is being collected about them by digital platforms, and how this information is used.
• How the use of algorithms affects the presentation of news for digital platform users.
The issues paper is available here.
News Corp executive chairman Michael Miller commented on the ACCC inquiry via a column in The Australian: “Google is destroying the journalism model”. Read more.