• Australian podcast ad spend expected to hit AUD$47m
• Acast Australia exceeds 20+ million monthly listens
Global podcast engine Acast has launched Acast Marketplace, the new home of podcast buying globally and in Australia.
The company says Acast Marketplace gives advertisers both direct and automated access to the world’s best podcasts, the most talented creators, and the most engaged listeners across any and every podcast platform.
Acast invented dynamic ad insertion in podcasts back in 2014 – today widely adopted as the norm throughout the industry – and is now present in 13 markets worldwide.
In Australia, Acast now exceeds 20 million Australian listens each month.
Global advertiser spend with Acast has increased 90% in the last year and locally some of Australia’s most respectable brands are choosing to invest in the Acast network. The number of unique advertisers spending with Acast in Australia increased 52% over the same period to more than 250.
These figures mirror a recent report from Deloitte forecasting Australian podcast revenue is set to outpace the 30 per cent growth rate predicted globally to reach AUD$47 million in 2020.
Henrik Isaksson, Acast managing director for Australia and New Zealand, said: “Acast Marketplace sets a new standard for the entire podcast industry by bringing everything we do for advertisers under a single, easy-to-access umbrella.
“While Acast Marketplace is being launched globally, it is also a much-needed tool for Australian advertisers. With our unparalleled reach, unique audience and list of premium content creators, Acast Marketplace will give local advertisers an easy and efficient way to advertise in what we believe is the widest range of publishers and independent podcasters in Australia.”
Acast Marketplace will continue to expand and develop throughout 2020 – including innovations in its technology, growing its artificial intelligence functions, further exploration of pioneering voice recognition, and much more.
See also:
IAB’s Audio Advertising State of the Nation Report: Agencies using podcast advertising to help build brand awareness