Ex-CommBank exec Abigail Thomas appointed SBS On Demand GM

Thomas has over 20 years’ experience across digital strategy

Abigail Thomas

SBS has appointed Abigail Thomas general manager of SBS On Demand.

The new role will oversee the next phase of the development and performance of SBS On Demand which is seeing significant growth, and experienced its highest audiences to date in January 2017.

SBS managing director Michael Ebeid said: “We’re delighted to have Abigail come on board in this very important and strategic position that will play a key role in our digital future. Abigail brings a wealth of experience in digital innovation that will be invaluable in building on our success to date. We look forward to her joining the team.”

Thomas has over 20 years’ experience across digital strategy, product management, research and content, working in the financial and professional services, media and arts sectors, joining SBS from the Commonwealth Bank where she was head of mobile digital experience, leading the mobile and customer journeys team responsible for mobile innovation on the award-winning CommBank app, mobile wallet experiences, as well as other apps.

Prior to Commonwealth Bank, Thomas was a director at Deloitte Digital where she advised clients on digital, mobile and social media strategy. She also previously led a creative digital team at the Australian Broadcasting Corporation (ABC), developing and launching iview, as well as the ABC’s first mobile and tablet applications. Earlier, she worked in policy and strategy roles for the UK Government on the rollout of digital television in the UK, the regulation of the National Lottery and the funding of museums and galleries.

Thomas commences with SBS at the end of March 2017.

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