With the trial of Erin Patterson expected to begin soon, nearly two years after a fatal lunch that rocked the Australian community, ABC has launched a daily podcast offering in-depth and real-time updates on the case. The podcast promises to dive into the legal intricacies of the trial while keeping the human side of the story at the forefront.
Why the Erin Patterson case?
The case has sparked overwhelming public interest, partly due to its chilling premise, Patterson allegedly poisoned her family with deadly mushrooms, resulting in multiple deaths and hospitalisations. While much of the public knows the case revolves around these poisonous mushrooms, little has been revealed about the other evidence collected by the police. With Patterson pleading not guilty, the prosecution will present this material during the trial. The podcast will explore this evidence and offer listeners a deep dive into the unfolding legal proceedings.
Kristian Silva, the ABC News court reporter told Mediaweek: “When the ABC first started covering the deaths related to the Erin Patterson case, audience interest surged. It became clear that this was a story unlike any other, with an audience that transcended typical true crime listeners.”
Stephen Stockwell, ABC producer and podcast host added that the case attracted a unique demographic compared to traditional true crime content, prompting ABC to explore new storytelling formats. “We recognised an opportunity to serve an audience looking for more than just crime; they wanted to understand the legal complexities and follow the case in real time.”
Tapping into new demographics
Although true crime podcasts have a well-established following, Stockwell noted that this series may appeal to a broader audience, especially given its accessible structure. “Our podcast is designed to cater not just to traditional true crime listeners but to those looking for an informative and engaging introduction to the legal system,” he said. “We aim to educate listeners while still keeping them entertained.”
The team is particularly interested to see whether this series, with its unique approach and subject matter, can attract new listeners outside the usual demographics. “True crime audiences tend to be in the 30-50 age range, with a notable skew towards women. But we think the Erin Patterson case could appeal to a wider audience,” Stockwell said.
Unlike many true crime podcasts, which release episodes on a weekly basis, the Erin Patterson podcast will offer daily updates. This format, Stockwell explained, allows the team to provide listeners with timely information, particularly as the case moves through its various stages in court.
“Daily updates will allow us to keep the audience engaged and informed as events unfold,” Silva said. “We’ll cover the slower days too, where there might not be major developments, but we’ll still provide updates so listeners can follow the case closely.”
This daily format comes with its own set of challenges, especially when considering potential delays or interruptions in the trial, such as legal issues that might halt proceedings. However, Stockwell and Silva are confident their legal team’s guidance will keep the podcast on track and legally sound, ensuring that the trial’s integrity remains intact.
Navigating legal challenges
Given the high profile of the case, the podcast’s team is acutely aware of the legal risks involved in covering an ongoing trial. As Stockwell explained, “We’re working closely with the ABC’s legal team to ensure every episode is reviewed before publication. We’re cautious about the potential legal ramifications and strive to strike a balance between providing insightful commentary and respecting the legal process.”
Silva added, “We’re also aware that the prosecution, defence, and even the court itself will be paying close attention to every word we publish. We’re being extremely careful to ensure our coverage doesn’t jeopardise the case.”
Engaging a global audience
Another exciting aspect of the podcast is its potential to attract international listeners. Silva and Stockwell both see the case as having global appeal, particularly given the international attention it has already garnered. “We’re hopeful that, as the case progresses, our podcast will not only serve local audiences but attract listeners from around the world,” Silva said. “The podcast will give listeners an insight into the Australian legal system, which isn’t something every trial can offer.”
The team is excited about the podcast’s potential to showcase the legal process, with Stockwell noting, “This case is unique in that it’s garnered massive attention, both nationally and internationally, and we’re thrilled to provide a real-time, behind-the-scenes look at how the legal system works.”
To ensure the podcast reaches its audience, the ABC is implementing a variety of promotional strategies, including embedding links in news articles and leveraging social media platforms. Stockwell also mentioned the use of short social videos to keep audiences updated on key developments, directing them to the podcast for more in-depth coverage.
With the trial expected to span several months, Stockwell and Silva aim to maintain a consistent and engaging presence, keeping listeners coming back for daily updates, even during quieter periods in the trial.
A bite-sized experience for listeners
One key feature of the podcast is its format. Each episode will be a bite-sized update, lasting between 15 to 25 minutes, designed for listeners to easily digest and stay informed without committing to lengthy episodes. “We know that listeners appreciate the convenience of short, digestible content, especially in a fast-paced case like this,” said Silva. “Our aim is to make sure listeners can stay engaged without feeling overwhelmed.”
The duo is optimistic about the success of the podcast, which promises to offer more than just a recounting of events. “We want to show the human side of the legal process, highlighting the ups and downs of the case as it unfolds,” said Silva.
As the trial progresses, the team at ABC is confident that the Erin Patterson podcast will continue to captivate its audience, offering both education and entertainment in equal measure. “We’re excited to take listeners along for this journey,” Stockwell concluded. “It’s a unique opportunity to showcase how the legal system works, while also keeping our audience deeply engaged.”
Stay tuned for the latest updates by subscribing to the podcast on the ABC Listen app.