Major appointments at ABC amid structural shakeup

David Anderson is the new director of ABC Television

On a day of major announcements, the ABC has confirmed some major appointments:

MORE: ABC to cut 200 jobs in major restructure

David Anderson, previously the director of corporate strategy and planning and director of digital network with 25 years’ experience at the ABC, is the new director of ABC Television.

There will be a new audiences team, led by Leisa Bacon, who was previously the director of audience and marketing. The new audiences division has an expanded remit to oversee the use of the content fund and to provide an across-the-ABC approach to research and audience strategy.

Louise Higgins, who has worked at the BBC and at Nova Entertainment, joins the ABC as chief financial officer.

Sam Liston, formerly the director of ABC People, becomes chief engagement officer.

The former COO, David Pendleton, will act as interim chief technology officer while the ABC recruits for that position.

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