National Insurer AAMI has announced the extension of their partnership with Roundhouse Entertainment, part of the Mushroom Group, to deliver A Day On The Green for an additional two years.
A Day On The Green is Australia’s original and premier outdoor winery concert event. Since its first show in January 2001, A Day On The Green has hosted some of the biggest music acts in the world including Elton John, Rod Stewart, Leonard Cohen, Fleetwood Mac, Red Hot Chili Peppers, Florence & the Machine and Alicia Keys, as well as Australian superstars like Kylie Minogue, Tina Arena, John Farnham, Jimmy Barnes, Cold Chisel, Missy Higgins, Paul Kelly, Crowded House, Hunters & Collectors, Hoodoo Gurus and hundreds more.
Facilitated by Mushroom Creative House, AAMI’s partnership with A Day On The Green has already spanned more than ten years, with AAMI continuing to support the music industry throughout COVID-19.
AAMI have been working with Mushroom Creative House since it first launched in 2017. Acting as a conduit for AAMI’s relationship with A Day On The Green, Mushroom’s full-service creative agency works closely with AAMI to identify and deliver unforgettable content, events and experiences, ranging from event procurement to the delivery of on-ground activations for AAMI customers, all the way through to digital platform development, website design, creative asset delivery and event content capture.
Mushroom group chief executive Matt Gudinski said: “AAMI and Mushroom have a long-standing relationship and together have created a deep music and entertainment partnership. Their commitment to the industry, A Day On The Green and many of our projects has been unwavering, even in times of uncertainty. This is shared by our loyalty and dedication to AAMI from our ongoing partnership. In the absence of live shows during the peaks of COVID, AAMI supported the delivery of Music From The Home Front and many other initiatives at a time when it was needed most.”
AAMI’s continued support enables promoters like Roundhouse Entertainment to bring world-class artists like Elton John and Florence & the Machine to regional areas, not only reducing some of the financial risk for events, but also injecting massive tourism dollars into the regions.
Suncorp Group, head of mass brands & sponsorships, Rapthi Thanapalasingam said: “AAMI is a proud Australian insurance company that exists to support all Aussies and protect the things that are important to them. Over the past few years the live music industry has been doing it tougher than most.
“Music has a very special way of bringing people together, and like so many Aussies, AAMI wants to see live music – and the thousands of people behind it – come back stronger than ever. To help this happen, we’re proud to continue our support through the renewal of our major partnership with Mushroom, as live music makes a long-awaited comeback. We are also thrilled to be able to continue to provide our customers with access to event perks and unforgettable experiences through this national partnership.”
Roundhouse Entertainment director Michael Newton said: “Later this year, A Day On The Green will be celebrating its 500th show. We’re very lucky we’re with AAMI. We couldn’t have got to this milestone without the support of AAMI, particularly during the past two years. Their remarkable commitment to live music has meant we’ve been able to take some international superstars to regional areas for some unforgettable shows. And we look forward to many more exciting ventures together.”
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Top image: L-R: AAMI Marketing Manager,Toby Gill, Roundhouse Entertainment Director, Michael Newton, Suncorp Group’s Head of Mass Brands & Sponsorships, Rapthi Thanapalasingam and Mushroom Group Chief Executive, Matt Gudinski.