The imperfections of footy are the focus of AAMI’s latest campaign via Ogilvy, When our game has its moments.
Celebrating AAMI’s long-standing relationship as official major partner of the AFL and AFLW, the latest work showcases the many quirks that can go wrong for both professional and community footy players, reinforcing the insurer’s slogan: Lucky you’re with AAMI.
“Fans have a deep love for AFL – it brings people together with a one-eyed passion that’s unmatched anywhere,” said Ogilvy Melbourne executive creative directory, Hilary Badger.
“But things do go wrong sometimes. Sometimes that thing is a football connecting with your car. That when it’s Lucky you’re with AAMI.”
When our game has its moments is the third iteration of a new AAMI brand platform first launched in March, positioning the insurer as the go-to for cover when Australian life happens.
The latest work follows on from the second iteration, Athletes in the Making, which was launched earlier in July, in the lead up to the Olympics.
The fun and lighthearted campaign vignettes the challenges faced by Aussie households when the aspirations of their young athletes outweigh their burgeoning skills.
“We’re proud of our long association with the AFL and AFLW, and our ability to understand the particular challenges that our customers face, even those created by a wayward footy,” said Mim Haysom, EGM brand and customer experience at Suncorp.
“We know Australians are less interested in the details of insurance – they just want it to be simple. So they can get back to the game we all love so much.”
When our game has its moments is live on TV, with a rollout across BVOD, streaming, OOH, social, radio, and press live from next week.
See also: AAMI launches ‘Athletes in the Making’ via Ogilvy
Credits:
Client: AAMI (Suncorp)
Mim Haysom: CMO/EGM Brand & Customer Experience
Rapthi Thanapalasingam: Head of Brand & Content
Toby Gill: AAMI Brand & Marketing Manager
Liza Friedman: AAMI Marketing Lead
Breanna Webster: Mass Brands Marketing Specialist
Jenny Hutchison: EM Group Sponsorships & Community
Gabrielle Emmett: Sponsorship Lead
Susie Turner: Sponsorship Specialist
Strategy and Creative: Ogilvy Australia
Media: OMD
Production: Hogarth
Production Company: Scoundrel
Director: Tim Bullock
VFX: Blockhead VFX
Sound: Squeak E Clean Studios
Retoucher: Aaron Foster @ Studio ADFX
MCG photograph supplied by: MCG
Northern Territory photograph supplied by: Colin Uren