Search results for "yahoo"
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DataMarketing leaders prioritise measurement over privacy: Yahoo study reveals
Lorraine Donnelly: 'The findings from this survey show us where brands and agencies are feeling the pinch and where they see opportunity.'
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NewsYahoo Identity Solutions extends publisher availability
Chandra Cirulnick: “This expansion demonstrates our commitment to future-proofing our clients’ businesses."
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Agencies‘Punchy’, ‘compelling’ and ‘welcome enhancement’: Media buyers on the new tools and innovations at Yahoo’s 2025 Newfronts
Mediaweek caught up with Mediahub's Gerry Bowness, Ashleigh Carter from Atomic 212° Sydney and Avenue C's Mark Zala.
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DigitalYahoo unveils new partnerships and tools at its 2025 Newfronts
John McNerney: "Yahoo DSP is committed to simplifying it while continually innovating for the future."
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DataAfterpay to launch media network in partnership with Yahoo DSP
This partnership will allow brands to access its shopping insights to better connect with their target audiences across multiple online and physical...
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NewsYahoo names Valeri Liborski as chief technology officer
Liborski was most recently at HelloFresh where he served as CTO.
- News
Yahoo Advertising launches data-powered ad creative solution
The solution aims to future-proof creative by activating Yahoo's Identity Solution.
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NewsYahoo names Maddie Basso head of commercial
Basso joins Yahoo after seven years at Captify.
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Yahoo launches Identity Solutions for CTV environments
The solution will allow advertisers to better target and measure the omnichannel performance of their campaigns across CTV environments.
- Agencies
Yahoo Academy reveals 2024 speakers and participants
The two days will culminate in a Pitch Off that will see the delegates break into teams to solve a real business problem...
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BusinessYahoo acquires news discovery platform from Instagram co-founders
Artifact will be integrated into the Yahoo ecosystem, ending its operation as an independent app.
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AgenciesYahoo Academy opens nominations for its 2024 program
The academy will engage 30 participants with in-depth workshops led by industry-leading experts.
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NewsYahoo launches new identity testing capabilities to let brands test ads without cookies
"Advertisers are looking to easily and accurately test solutions."
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BusinessYahoo launches Yahoo Blueprint, an AI-powered suite within the DSP
Elizabeth Herbst-Brady: "With Yahoo Blueprint, advertisers always hold the reins."