WPP first invested in the agency in 2007 with a 49.9% stake before moving to a majority holding in 2019.
The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel.
Amazon reported an annual advertising spend of USD$20.6b in 2022, up from 2021’s USD$16.9b.
Lesser rejoins GroupM in September from InfoSum where he spent the past four years as CEO and chairman of the data company.
"This year at SXSW Sydney, we challenge brands, partners, and attendees to ask themselves - what does innovation truly mean?"
Rose Herceg said, "it’s a great honour to sell WA to the world."
This is a bespoke media offering powered by GroupM and WPP.
AKQA will become the lead brand in four markets, including Australia. Mediaweek understands that whiteGREY CEO Lee Simpson will leave the business.
"Great leaders, teams, and cultures aren't just born; they're made."
"We refuse to settle for the status quo."
OpenAI vs. New York Times, Steve Price on Australia Day ban, Screen Actors guild nominees, Marvel's new series
Jon Cook: "We don’t believe there is another company as creatively awarded with our depth in customer experience and commerce"
WPP will be at SXSW Sydney as the named sponsor of the conference’s highly-anticipated Marketing & Advertising Track
SXSW Sydney takes place from 15-22 October