Search results for "warc"
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MarketingTikTok and WARC paper reveals how brands can achieve positive business effects
Alexis Wolf: 'Relevance is an ambition worth pursuing - brands who are willing to dive into its nuance will achieve a closer connection...
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NewsGaming worth $184bn globally but ad apend remains low: WARC
US advertisers are forecast to spend $6.7bn on in-game ads this year, equivalent to just 3.7% of total US digital ad spend.
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AgenciesAPAC leads campaigns shortlisted for 2024 WARC Awards
The Monkeys, part of Accenture Song, leads the shortlist pack.
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DataSocial media to reach $247.3bn in 2024 as dominant channel: WARC
Social platforms are now the largest channel worldwide by advertising investment, overtaking paid search last year.
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AgenciesAustralia misses out on top 10, The Monkeys gets #12 campaign: WARC ACT Good report
The Monkeys ranked #15 in the Best 25 Agencies Promoting Good category.
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AgenciesAustralia takes #6 spot in WARC effective 100 ranking
Australia's best-performing campaign, coming in at #11, was Curing Homesickness by CHEP Network in Melbourne.
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AgenciesAustralia claims #6 on Media 100 WARC rankings
Australia's top campaign was FitChix for egg supplier Honest Eggs Co.
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AgenciesAustralia ranked #6 most creative country: WARC
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.
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AdspendSpend on sports media rights to reach $61billion as the sector faces fragmentation, WARC reports
The report examines the new sports media landscape, the challenges and opportunities for brand advertisers.
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AdspendAlibaba, Alphabet and Meta forecast to attract 51.9% of global ad spend in 2024, WARC reports
Global advertising spending is expected to top $1 trillion for the first time.
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AgenciesWARC Awards Asia Pacific 2024: Australia senior executives to lead judging jury
Dean Chadwick, Kimberlee Wells, Joshua Lee and Nomfundo Msomi will lead 2024 judging jury.
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DataWARC report: Marketers express cautious optimism for 2024 amid economic concerns
61% of marketers are optimistic despite economic worries, lists WARC.
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DataWARC releases Marketing Toolkit 2024 listing key trends shaping global strategies
• Based on WARC’s proprietary GEISTE trends research, insights from 1,400+ marketers worldwide and one-to-one interviews with marketing leaders
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DataStudy from WARC & Royal Mail Marketreach reveals how mail commands media attention
• Nearly two-thirds (63%) of recipients say mail attracts their undivided attention