Nine's Big Ideas Store wraps up its 2023 event on Friday
More than one third of brands studied failed to resonate with supporting people’s identities
• Dubois also talks about the event's growth over the years and the blockbuster line-up
• The renowned event will run from Tuesday, May 3 to Friday, May 13
• The director of Powered, Liana Dubois talks to Mediaweek about the biggest version of the event yet
• Powered by Nine has taken over floor 22 of the Nine HQ
• The event will be on the 22nd floor of Nine’s new headquarters
Culture Shock: Grey Matters and The Rise of the Super Consumer
Why Marketing Matters, I Am What I Am – Identity and Brands, and The Great Debate
Day three covered Dativity: Defining the Future of Technology and Creative, and Giant Slayers: The big ideas helpings SMEs win big
Day two topics explored greenwashing in advertising and the changing mindset of consumers
“What this highlights is that it’s such an exciting time for brands to move the conversation beyond price and injecting value into...
The Big Ideas Store will run for one week to Friday, May 19
Day One: Pre-Presentation Briefing and Go Big or Go Nowhere: Why Brands Need Big Ideas in 2023