Search results for "retail marketing"
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AgenciesFashion retailer Suzanne Grae appoints Tug Sydney to drive digital marketing
Tug, which operates in Sydney, Singapore, London, Toronto, and Berlin, specialises in using data, media, content, and technology to optimise digital marketing.
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AgenciesFoxcatcher’s Alex Cook on the WorldView Retail digital marketing solution
Measurable results, predictive strategies for targeting on path to purchase, focus on media dollars.
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AgenciesFashion retailer DECJUBA appoints digital marketing agency, The Pistol
The agency’s appointment is effective immediately
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NewsKantar unveils 2025 marketing trends: Key insights on AI, inclusivity, and brand growth
From Gen AI guardrails and social media innovation to the sustainability role of marketing and rise of retail media networks.
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AgenciesMYOB launches ‘Everyone’s Business’ retail campaign via M&C Saatchi Group
Dean Chadwick: 'There’s a ripple effect that’s activated by how smoothly a business runs. When local business thrives, communities thrive. That’s what...
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OpinionLiveRamp’s Melanie Hoptman: How to master cross-channel marketing in a fragmented media landscape
'Navigating this new privacy-centric world requires robust first-party data strategies.'
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AgenciesBench Media unveils new commerce and retail media offering as it partners with nudie juice
Anthony Fargeot: 'Retail Media doesn’t have to operate in isolation, and brands that integrate these insights will definitely gain a competitive advantage.'
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OpinionAnthony Fargeot: Navigating the walled gardens of commerce and retail media
'The stark reality is that albeit Afterpay’s RMN being very exciting, it is yet another "walled garden" added to the long list...
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DataJohn McNerney: Tinsel, Tech, and Tactics: Mastering the Festive Rush with Omnichannel Marketing
'This year’s holiday season could be more like Santa Claus than Ebenezer Scrooge if marketers choose to adopt an omnichannel marketing approach...
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NewsIMA B2B marketing consultancy launches event capability, Echo Corporate Events
Echo will target a range of sectors, including retail, education, and technology.
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MarketingRetail media campaigns are delivering more than we think: IAB MeasureUp 2024
Colin Barnard: "Make sure that the investments that you're putting in through retail media are reflective of the results."
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NewsFortress launches retail media network to connect brands with Gen Z & Millennials
The retail media network will offer brand partnerships, digital signage, esports sponsorships, product placement and inn-venue activations.
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NewsIndustry agree standards and metrics increasingly important as retail media matures: IAB
Over the last 18 months, 37% of retail media investors spent a significant amount of their media budget in retail media, up...
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AgenciesAffinity to lead ActewAGL’s marketing
Luke Brown: "We’re so passionate about being more than just ActewAGL’s ad agency."