• Consumer spending rose 6.23% from the prior year reaching A$45.6 billion
Reshaped landscape and power shifts point to rapid rebound for most finds PwC Australia
Free-to-air television still gives marketers the biggest audience hit every evening.
Live entertainment, streaming platforms and filmed entertainment
• Advertising spending is set to reach $23 billion by 2023
• Fastest-growing segments: Subscription TV +10.1%, online ads +7.7%
PwC Entertainment & Media Outlook: More than 50% of ad spend to move online by 2019
• Plus how far along oOh! is in selling Junkee Media
Jasmine Stefanovic, TV advertising, Box Office, The music industry, Paul Burt
Matt Gudinski, Thinkerbell, Advertisers warily embrace AI, Twitter, Huw Edwards
Box office and streaming video, Ryan Murphy, ABC job cuts, Metropolis cancelled
"The quality of partners we have brought on board in our first four months is unlike anything I have witnessed in my...
• Plus: The power of gaming content creators and what marketers need to know about the space
• SMG is also part of Dentsu’s gaming division