• James joins Sandbox after 5 years in various roles at Dentsu
'AI is no longer a buzzword; it’s table stakes.'
Karen Halligan: 'This launch aggregates BVOD inventory at scale and represents a significant innovation as we prepare for VOZ as a trading...
James Young: 'His extensive relationships across the market, combined with his humble and engaging approach, make him an exceptional leader.'
The solution will allow advertisers to better target and measure the omnichannel performance of their campaigns across CTV environments.
Kenney joins from her previous role of head of digital partnerships - Amplifi, Dentsu ANZ.
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
The AI-driven site measurement and optimisation solution will be available globally beginning in Q2 2024.
The new team will be run by Dean La Rosa
Henderson will also focus on building key relationships with demand partners and agency decision-makers.
Cox will lead client acquisition, retention, development and market expansion.
Marcus Betschel: “The next big challenge is often the one that is already here.”
Google Australia managing director Mel Silva: "YouTube does it all"
Elli Dimitroulakos: "As an industry there is still a lot of myth-busting to do around programmatic ad buying"