Big Brother is returning to 10 in Q4 2025.
Mediaweek get the thoughts and opinions of Elizabeth Baker, Florian Vaissiere, Nicola Barnes, Will Chapman and Justin Arlt after the Paramount upfronts.
Other highlights include 2 Survivor series, MasterChef: Back to Win, and I’m a Celebrity moving back to January
Media buyers reveal share what caught their interest and how Paramount is harnessing nostalgia
"Crikey! This is going to be a wild ride!"
Below is a breakdown of what to expect from Paramount over the next 12 months
Industry data shows 78% of consumers prefer brands offering personalised experiences
What to expect from Channel 10 and Paramount+ in 2024
The move will not only be a first for Paramount globally, but also a first for the Australian market
The eight-part series will begin filming later this year
Rod Prosser: “The industry is shifting towards an outcome-based approach"
The Advertising tier will roll out in Australia in 2024
Rod Prosser: "We are very different in this market"
Deal or No Deal will form part of a new early evening lineup on 10