Calendar year-to-date results show the market is back just 2.1%.
Carlos Reyna: "The OOH industry is going from strength to strength"
Photo album of outdoor industry farewelling Moldrich after 13 years of service
• Alliance Outdoor Media Group now consists of 5 independent media providers
• The alliance is made up of three of Australia’s most established OOH providers, goa, EiMedia, and Civic Outdoor.
• Advertisers now have access to nine of VMO’s next-gen screens
• It will introduce an accurate measurement for digital campaigns and a qualitative metric
Billboards will name the original Indigenous country
• Overall advertising spend in April 2021 is 20% above what was recorded in April 2020
• "OMA membership is a natural fit for AdFlow"
• 'Light up the dawn' takes place on the 25th of April at 6am
• The OMA National Health and Wellbeing Policy will come to effect on 1 July 2020
'OOH is moving forward into an exciting period of progress and expansion.'
Consumers out of home 2x more alert and likely to act on messages: New OMA research