Search results for "nielsen"
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DataFood, Beverage, and QSR giants lead in advertising: Nielsen 2024 Food and Beverage report
Rose Lopreiato: 'The rise of social media spend shows that brands are keen to reach their audiences where they spend most of...
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News BrandsUSA Election: Sky News’ Annelise Nielsen on working the Washington beat and talking to voters
‘We really prioritise hearing from real Americans and talking about what's influencing people.’
- Adspend
Commonwealth Bank was the highest ad spending financial service brand in FY23-24: Nielsen
CommBank was followed by ANZ and Westpac.
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DataDrivers start their engines: Auto sector ad spend grew 8% over last 12 months says Nielsen
Electric vehicle media spend up sevenfold since 2021.
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NewsNielsen reveals increased ad spend from education institutions
The $175.5m in ad expenditure from July 2023 to June 2024 includes an increase of 19% from May to June alone.
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AdspendYoui tops adspend for insurance brands: Nielsen
The insurance sector invested more than $446m in advertising, a 6% year-on-year increase. Travel insurance grew 120% year-on-year.
- Data
Nielsen: Marketers don’t feel equipped to implement end-to-end measurement
The gap in confidence and capability is pronounced in the APAC region, only 45% of marketers are confident in their ability to...
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AgenciesNew Pacific MD for NielsenIQ (NIQ) and increased focus on consumer panel
New roles at NIQ for Megan Treston and Pete Sheridan
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NewsHarvey Norman top’s Nielsen list of biggest spending advertisers in 2023
The Nielsen Top 20 list is calculated through analysis of advertising trends and spending between January and December.
- Adspend
Harvey Norman, Myers among top Black Friday ad spenders according to Nielsen
"One of the most competitive retail periods of the year."
- News
Nielsen launches the “industry’s answer” to evolving Total TV system with eTAM VOZ
Olson-Keating: "The whole industry is another step closer to the holy grail of a single measurement standard for total TV."
- Adspend
Nielsen ranks biggest-spending marketers with Harvey Norman and Maccas on top
A look inside top 50 dominated by retail, QSR, tech/telco and streaming platforms
- Business
Nielsen launches cross-media measurement solution, Nielsen ONE, globally
"Launching Nielsen ONE Content and Ads globally helps us power a better media future"
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DataAFL vs NRL: Nielsen releases new data that dives deep into Grand Final fan behaviour
The new data reveals 25% of Panthers fans say they like to own a vehicle that is “aggressive-looking”