Daren Poole joins Ipsos Australia as Creative Excellence Leader, bringing global experience to boost advertising research capabilities.
Pippa Leary: 'High levels of engaged reach drive outcomes for our clients.'
Vanessa Lyons: 'The move aims to reduce media planning complexity and confusion for the industry.'
Pippa Leary: 'News' engaged reach continues to be the key driver of outcomes for our clients'.
News, weather and drama drive audience uplift.
Mick Carroll: 'Our newsroom strategy over the summer period has proved immensely successful'.
The fitness and exercise sub-category experienced the most notable increase.
The acquisition creates an industry-first powerhouse.
news. com. au recorded an audience of 11.132 million.
Simon Wake: 'The insights reveal a region that is wary of technology, particularly social media, and is cynical about new technology and...
Ad execs in Australia are closely followed by social media influencers, politicians and pollsters.
In the News category, News Corp is the number one news, information and video publisher with an audience of 14.265 million.
Global news events, including the ongoing conflict in Israel, Gaza and Lebanon, rapper Sean ‘Diddy’ Combs’ arrest, and the presidential debate between...
The growth in the sports category represents an extra 735,000 Australians for a total sports audience of more than 15.6 million.