Search results for "influencer marketing"
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AgenciesPatrick Forth joins Fabulate as chairman of the influencer marketing start-up
Toby Kennett: 'Forth has a stellar track record of helping technology companies scale their operations and sustainably build their businesses.'
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Social MediaKoala and Klook join Australian Influencer Marketing Council (AiMCO)
Patrick Whitnall: "They understand the power of the influencer sector on both brand perception and revenue."
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MarketingAiMCO’s Patrick Whitnall on influencer marketing being taken seriously
Speaking to Mediaweek ahead of the AiMCO Awards, Whitnall said the influencer marketing space continues to grow and mature.
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DataDigital advertising spend reaches US$13.5bn; spend on influencer marketing +15%
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
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Social MediaRoss Candido: The evolution of influencer marketing
"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
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DataGlobal spend on influencer marketing to reach USD $22 billion, according to latest HypeAuditor report
"Marketers need to continue to be vigilant of the impact of fraud."
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PublishingInfluencer marketing under the microscope in We Are Social’s Future of Influence report
“Influencer marketing has changed beyond recognition over the last few years"
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AgenciesWhat Good Influence Looks Like: Influencer marketing effectiveness study
Researchers analysed campaigns from 861 brands and over 5,000 influencer marketing posts
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Social Media26 Talent Agency initiative aims to show SMEs the power of influencer marketing
Mikhailla Fitzgerald: "Influencers are the genuine storytellers crafting narratives that resonate and convert"
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What Good Influence Looks Like: TGA Guidelines for influencer marketing
"The key to success is for brands to vet creators carefully and work collaboratively"
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BusinessAiMCO launches Accreditation Program to elevate influencer marketing standards
The first program to be introduced is Influencer Marketing Essentials
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AgenciesWhat Good Influence Looks Like: Five key areas for planning good influencer marketing
The first episode is hosted by Sharyn Smith, founder and director of Social Soup
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AgenciesWPP announces acquisition of social influencer marketing agency Obviously
"We're excited for what’s to come and the many creative opportunities we’ll unlock together for our client partners"
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AgenciesGroupM launches INCA Communities to drive diversity in influencer marketing
The aim of INCA Communities is to elevate under-represented voices and enable change across the influencer space