Mohamud spoke to Mediaweek about her career journey, paying it forward, and her outlook for the company
• The agency is seeing increased demand from brands looking to drive incremental revenue
• The report shows disparity and alignment of perceptions of marketers and influencers
• The Australian team also expanded from 13 to 27 employees
• The acquisition will empower publishers to jumpstart and scale their content partnership opportunities
• The company has further plans of expanding business to India in 2023
Media, societal and technological shifts mean that customer-referral marketing is experiencing a renaissance.
Adam Furness: "Consumers are less interested in what brands have to say about themselves and more interested in what their trusted networks...
Adam Furness: "Partnerships are becoming more important to brands as both a customer acquisition channel and a driver of long-term growth."
Joseph Pardillo says Ryvalmedia is "in a unique position to grow and optimise our clients’ revenue and presence in market.”
Barroso Zarco and Tse share their best career advice, hot takes, and what they currently have on repeat.
The PR and content agency's clients includes GumGum, Yellow Canary, NP Digital, Symbio and Choco-Up, as well as content production for impact.com.
impact.com also expanded its customer success and sales team with the hires of Simone Lawson and Jess Taylor.
The appointments follow Tracksuit's $20.5m Series A funding round in February.