SCA's Guy Dobson announces strategic tie-up with Edison Research
"Your competition for attention just increased, so you need to create something people want to listen to"
The study will be conducted twice a year to explore the current listening behaviours of Australians
Australians watch over 4 hours Video in a typical day, shows new research from Seven, Yahoo7 and Presto
• The study was released by Edison Research and Commercial Radio Australia
"Major brands that are focusing less on performance marketing and more on long term brand building are using podcasts."
Around 81% of Australians listen to digital audio monthly, up from 78% in 2022
"We're thrilled to have extended our partnership, bringing their high-quality content to listeners and brands alike"
Plus: Piccolo Podcasts, Matt Rogers, Concealed with Art Simone, SCA and AFL
• “We want people with different ears, different ideas, different thoughts on the world."
• Australia recently overtook the U.S. as the world’s biggest podcast listening nation
Plus: You Ain’t Seen Nothin’ Yet, Flex Your Hustle and Too Far
The streaming of live radio is a key part of smart speaker usage
• Plus Acast sponsored stories and more Craig Hutchison