Andrés López-Varela: “We’re in the audience-building business”
"We're beyond excited to get to work on delivering this type of content for Best Restaurants and its audiences"
Among the agency's wins was the Grand Prix award for Large Agency of the Year
• The platform launched its offering to the NZ market in conjunction with Born Bred Talent
"It’s a growing sector with growing needs"
BBC StoryWorks' Richard Pattinson – "A better way to reach audiences"
Isentia pays $48m for Sydney-based global content marketing firm King Content
WPP, DailyMail and Snapchat team up for content marketing company Truffle Pig
'UGC is not a new concept – it’s been around since the early days of social media – but it is really...
"Both are important, depending on the context, but they are not always equally important."
• Southern brings more than 25 years of experience to the full-service creative agency
• Williams replaces Rowena Newman who left the business in May after five years in the role
“Eve’s mission is to grow brands at the speed of culture"
Vanessa Lyons moderated the discussion between Amanda Gordon, AM, Kerry Warren and Kathryn Illy.