Search results for "agencies"
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OpinionInfosum’s Richard Knott: Why media agencies are adopting data clean room solutions
'The tide has firmly shifted toward the use of first-party data to drive marketing outcomes.'
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AgenciesJack Nimble, Eleven PR and Poem Group among nine agencies joining AiMCO
Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead...
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AgenciesMFA launches psychosocial safety guide for agencies, clients and media owners
Linda Wong: "The MFA People First Playbook was created in recognition of the critical importance of mental health and psychosocial safety in...
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OpinionGuy Jarvie: How digital agencies can go from challengers to long-term partners
'Chasing quick profits while losing clients isn’t a winning strategy.'
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AudioNova Podcasts’ Rachel Corbett on signing new programs, educating media agencies and podcast strategy
'Nova [is] not in the business of being able to wait for three years for a show to really hit its stride.'
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AgenciesNova Entertainment’s Hear & Now invites agencies to disconnect and talk
For six years independent agency execs have talked audio and met talent away from an office environment.
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Agencies‘Be clear about what you want to achieve’: Vinetha Manthena debunks misconceptions about in-house agencies
Manthena shares her advice to brands considering going in-house or an in-house function.
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AgenciesOMD hosts open day for NSW Government agencies and multicultural media outlets
Isobel Scouler: "This event importantly enabled many government departments to speak to multicultural publishers directly for the first time."
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DigitalIndependents Day: 60 publishers jostle for 14 spots to share insights with agencies
That’s not an Upront…this is an Upfront – 14 separate publisher presentations (and two panels!).
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OpinionDavid Klein: Four ways indie agencies outshine holdcos – ‘Where agility meets ambition’
"The choice between an independent agency and a holding company can make all the difference in a brand's success."
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CreativityTheBird.AI launch offers brands and agencies access to artists and creators
The provides a platform where brands, publishers, and creative agencies can access a diverse roster of AI creators.
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AgenciesOmnicom unites creative networks and agencies under new Omnicom Advertising Group banner
The restructure brings together BBDO, DDB, TBWA, and the agencies under Omnicom’s Advertising Collective.
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AgenciesHelen Johnson: The hard truth about change management in advertising agencies
"It's easy to get swept up in the momentum of big ideas, but the real work begins when you have to execute...
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AgenciesTech taught Burton, Bowman, McKenty, and Coll that agencies underinvest in people: ‘It’s a travesty’
The creative leaders talk about selling time, how to 'keep the marriage spicy' with marketers, and why they returned to advertising: "Anyone...