Suzie Shaw: 'These trends reveal not just the challenges but the profound opportunities for brands to step up.'
Suzie Shaw: 'This win is a testament to our team's commitment to innovation and our deep social expertise.'
Suzie Shaw: "His expertise in socially-led marketing, combined with his analytical curiosity and strategic acumen, make him the ideal leader to drive...
The videos were filmed at McRae's concerts in Spain and Portugal, bringing together creators who documented their travels and the concert atmosphere.
Ben Clare: "Travel is more enriching when you live in the moment, not just capture it."
The campaign kicked off with a hero film featuring TikTok creators and everyday Australians examining the impact of loneliness in their lives.
Suzie Shaw: "This year’s Think Forward report highlights the power of culture to truly connect with consumers"
“Influencer marketing has changed beyond recognition over the last few years"
O’Donnell has transferred to the Sydney office from the agency’s London headquarters
TikTok was also the second most downloaded mobile app in Australia in 2022
The new hires follow a period of growth for the Sydney-based creative agency
• The ‘Now you know’ campaign is entirely filmed and produced locally
• Hogarth takes over the role from Lore Oxford, who departed the company in May
• He has worked with Google, Qantas, Tourism Australia, Amazon, Optus and Skittles