Lucy Formosa Morgan: "We know that this partnership is going to be a game changer in delivering even greater value for our...
Mo Moubayed: "Place Exchange shares our vision for a more automated, trusted and effective channel."
"Bringing the two together will increase confidence in the medium, in turn generating greater investment into programmatic DOOH."
Parker's addition rounds out Veridooh's international go-to-market team. He will work with the business on a fractional basis.
"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
Media Movers takes a look at the recent movements announced across the industry during the week of 18/9/23
Di Tonto: "I’m incredibly excited to start a new chapter with Veridooh"
Mo Moubayed said: "We’re pleased to partner with Mass Media Outdoor to help increase transparency in UK OOH"
“Three things brought me back to Veridooh; the people, the product, and the industry."
"It's great to work with local media owners and provide our solution to more brands"
Media Movers takes a look at the recent moves announced across the industry during the week of 06/03/23
"I'm excited to rejoin the sector and work with an innovative company that is shaking up the OOH industry"
The adtech startup's SmartCreativeTM, tracks, measures, and verifies the performance of OOH campaigns
Veytsblit joins from Dimple, where he was chief operating officer