Paul MacGregor: 'Its unique combination of shareability and immersive appeal makes it the ultimate event for brands seeking high-impact visibility.'
The partnership will empower Val Morgan Digital to enhance its content and media assets.
Sophie Price: "Our goal with this campaign is to maintain the momentum and awareness, especially as fresh talent joins our ranks."
Scott will work across the Val Morgan group of brands, including Val Morgan Cinema, VMO, and Val Morgan Digital.
The Greenlight is slated for launch next month with select agencies currently participating in test campaigns.
The expansion of LADbible Group’s brands means Val Morgan Digital will reach an additional 5.6 million monthly active users.
“We've been very proactive with solving the challenge of moving into a cookieless world."
The study uncovered the impact of a growing phenomenon called 'money dysmorphia'.
"A partnership like this has effectively zero wastage and maximum attention, which makes it such a valuable opportunity to be part of."
VMO recently welcomed Alexandra Thilthorpe as a senior account manager and promoted Rhianna Heatley to account manager.
48% of total admissions across the holidays fell within the P14-39 demographic
The outdoor media company will continue to represent media within Fitness First, Goodlife Health Clubs, and ZAP Fitness across Australia.
The addition of LADbible Group’s brands means Val Morgan Digital will expand its reach to 7.36 million people
Both promotions are effective 1 January 2024.