PHD Melbourne’s remit to include media strategy, media planning and buying across all channels.
Alex Pacey: "Our partnership with Beatgrid endorses our sincere belief in the power and importance of accurate, actionable, measurement"
Williams will report to the incoming Sydney MD, Pia Coyle, while Lynch will report to Melbourne MD, Simon Lawson
Malysevaite joined the agency in 2019 as a digital director and was elevated to group digital director last year
Coyle joins from Avenue C where she has been managing partner since May 2021
• New activities have been added, including partner and umpire skills
• ekaterra's core brands include Lipton, PG Tips, Pukka, and T2
• PHD will be responsible for all offline and online media activity effective immediately
• The new structure and DRUM branding rolls out across the business, effective immediately
• Beely will lead the continued growth of PHD's digital offering in the market
Dove is the first to deliver a full end-to-end campaign across linear TV and digital screens
"From an agency perspective, it's going to be a really good new kind of solution."
Stuart Bailey: 'We are excited to see them transfer the great work and momentum they have driven in the Melbourne and Sydney...
The channel will feature educational content from talent with disability represented by Zebedee.