Cinema outperformed the market with revenue growth of 58.2%, while traditional Magazine spending was up a healthy 8.9%.
The growth in the sports category represents an extra 735,000 Australians for a total sports audience of more than 15.6 million.
The value of total bookings is back 7.8% from last year's record level of July ad spend.
Tim Murphy: "The Paris 2024 Olympic Games have been the preeminent display of how brands can utilise DOOH’s immediacy and its geographical...
The News Corp title took back pole position in the news brands rankings with 12.9 million unique visitors, followed by the broadcaster's...
Stan Sport recorded its highest viewing day ever, exceeding its pre-Olympic record by over 60%.
The top four remain unchanged from June.
Michael Healy said he is "so immensely proud of the outstanding coverage our broadcast team delivered."
Total TV National Audience of 1.414m and a BVOD audience watched the Women’s Opals Basketball team.
"It's more than just a sponsorship. It's about supporting the health and wellbeing of all Australians."
9News was #1 program of the night with People 16 to 39, GS 18+ and Total People.
Last chances for Nine Olympic TV ratings bump and for viewers to see Aussie medals
On penultimate weekday coverage from Paris, 1.564m watching Nine in primetime.
The Opals defeated Serbia 85-67 in the Women’s Basketball.