The Flybuys account will be led by Medium Rare’s head of social, Sarah Macrae, who joined the company in 2022 from We...
Medium Rare first began producing content for Coles 10 years ago with the launch of its magazine.
The Brighter Side is an eight-week TV series that will air on 10 from Saturday.
17Hands will focus on sectors such as transport, leisure, retail, mobility, and education, starting with foundation client Beam.
Media Movers takes a look at the recent moves announced across the industry during the week of 10/04/23
The content agency will work closely with the bank’s marketing department to create a new bi-monthly magazine, Brighter
MD Nick Smith said: "Both bring a wealth of editorial experience and gravitas to our agency"
Among the agency's wins was the Grand Prix award for Large Agency of the Year
Macrae joins Medium Rare Content Agency from We Are Social
• News Corp Australia acquired 20 per cent of Medium Rare it did not previously own
• Moroney's most recent role as senior fashion editor and market director at Vogue Australia
• Kitchin will oversee the company's business in New Zealand
• The extended remit follows the March 2020 launch of Noteworthy
• Aidan will be responsible for delivering both strategic and creative solutions