Search results for "Kantar"

News
Kantar unveils 2025 marketing trends: Key insights on AI, inclusivity, and brand growth
From Gen AI guardrails and social media innovation to the sustainability role of marketing and rise of retail media networks.
Data
Foxtel Media integrates Kantar Media viewing data into Mediaocean platform
Kantar Media produced data will be available in SpectraMD as soon as early October.
Brands
CommBank makes Kantar BrandZ Top 100 Most Valuable Global Brands 2024
The bank was the only Aussie brand listed, ranking #82 overall and #14 out of 20 in the financial services category.
Data
Growth Distillery, Ogilvy, and Kantar partner for influence research
Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
Business
PwC Australia, Kantar, and Glow partner on new sustainability metric for ROI fostering ESG investments
"The more we all speak the same language, the more positive impact can be created for businesses."
Audio
Roundup: WPP considers Kantar sale, Kyle & Jackie O Melbourne delay, Gladiators return
OpenAI vs. New York Times, Steve Price on Australia Day ban, Screen Actors guild nominees, Marvel's new series
Agencies
Kantar Australia appoints joint MP consulting roles
Mark Kennedy: "The client and consulting landscapes are evolving rapidly"
Streaming
Kantar trends report predicts big year for video-on-demand
Patrick Béhar: "I am certain that the industry can adapt, anticipate and navigate the forces proactively"
Business
Foxtel Upfront 2024: Kantar Media partnership to deliver comprehensive ratings data
The service is anticipated to be available to clients from 1 December 2023
Data
Kantar Australia promotes Allan Breiland and Sharon Hilton as joint heads of media effectiveness
Jonathan Sinton: "Both Sharon and Allan are powerhouses within the media insights industry"
Data
Kantar Media Reactions 2023 report uncovers consumer and marketer attitudes
The annual study is based on interviews with around 16,000 consumers in 23 markets and 900 senior marketers globally
News
Kantar ANZ announce the winners of the 2023 Kantar Creative Effectiveness Awards
Kantar Australia and APAC head of creative Irene Joshy: "These are stories that are heartfelt and executed to trigger emotions"
Business
Kantar BrandZ report finds top three most valuable brands crafted sonic identities
"Resonance is a testament to the efficacy and growing prominence of sonic branding"
Data
Kantar BrandZ reveals Australia’s top 40 valuable brands in 2023
"Our analysis shows that Australian consumers reward those brands that are both meaningful and salient"

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