The holdco is reportedly in talks to sell the agency to Indian consultancy giant, TCS.
• They are also selling a minority share of Mediahub Worldwide Asia-Pacific
The agency will focus on strategic consumer PR, social media, influencer management, content, activations and events.
Attivo owns 303 MullenLowe in Australia and shares ownership of Mediahub Australia with IPG's Mediabrands Australia.
• Each agency will retain its separate brand entity and maintain independent clients as well as employees.
Marc Williamson: "The conventional use of SEO is evolving, prompting CMOs to prioritise authentic customer experiences."
Skelsey's decision follows the departure of former Huge CEO Mat Baxter, who spent 14 years with IPG.
Baxter returing home for family reasons, greeted by industry army of well-wishers
• The brand transformation company's revenue has increased 25% in the year to FY22
• APAC reported an organic increase of 9.2% to AUD $246 million (USD $174.6 million)
• USA retained its place as the most awarded market in the world for effectiveness
• The Media 100 is produced by combining the results from global and regional media award shows throughout 2021
• The rankings showcase the most awarded campaigns and companies in the world
• Driscoll and de l’Epine will be responsible for driving growth and strengthening agency partnerships