Search results for "IAB"
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EventsIAB Leadership Summit: Dr. Daniel Knapp on the future of programmatic and AI in advertising
'AI is no longer a buzzword; it’s table stakes.'
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MarketingIAB unveils plans for 2025 in annual report
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is...
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MarketingIAB Ad Effectiveness Council unveil research on the efficacy multi-channel advertising campaigns
Natalie Stanbury: 'The paper advocates not waiting out tough economic conditions... but instead, rebalancing budget across the funnel.'
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AgenciesMediabrands wins DuluxGroup media account
To service the account, Mediabrands has built a bespoke agency offering, “TeamInspire”.
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AgenciesIAB confirms Daniel Knapp and Anthony Katsur as keynote speakers for inaugural Leadership Summit
The invitation-only event for the most senior leaders, will provide an opportunity to discuss challenges, debate key issues and identify ways to...
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AgenciesIPG Mediabrands Australia has appointed Harry Preston as MBCS managing director
This follows the appointment of Olivia Warren as global managing director of Traverse32 IPG’s independent development and production studio headquartered in New...
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Agencies‘Clients and colleagues alike respect him’: Malcom Connor departs UM after two decades as IPG Mediabrands ‘centralises operations’
Anathea Ruys: "Clients and colleagues alike respect him and he will be sorely missed. I am very sad Mal will be leaving...
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DataVeridooh appointed as IPG Mediabrands’ preferred verification partner
Lucy Formosa Morgan: "We know that this partnership is going to be a game changer in delivering even greater value for our...
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MarketingRetail media campaigns are delivering more than we think: IAB MeasureUp 2024
Colin Barnard: "Make sure that the investments that you're putting in through retail media are reflective of the results."
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AdspendInternet ad spend rises 9.7% to reach $15.6 billion: IAB
Gai Le Roy: "Marketers continue to increase their investment in reaching audiences across a range of digital advertising environments."
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NewsIndustry agree standards and metrics increasingly important as retail media matures: IAB
Over the last 18 months, 37% of retail media investors spent a significant amount of their media budget in retail media, up...
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Increase in “juniorisation” of digital advertising and ad tech industry workforce: IAB
Over three-quarters of open positions in the industry target people with one to five years of experience.
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BusinessCashrewards’ Lachlan Brahe appointed chair of IAB Retail Media Council
Founded in 2023, the Council helps set standards, educates, and drives collaboration across the retail media industry.
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NewsBrands ‘betting on gaming are betting on the future’: IAB Game Advertising Summit 2024
"People interested in the lifestyle simulator, The Sims, are more likely to be in the market for makeup, while people interested in...