Paul Sigaloff: "To capture audience attention at scale and make brands unmissable."
Paul Sigaloff: "These sites are integrated into oOh!’s national network of 35,000 digital and classic assets"
Each morning, O'Connell take requests from callers with personal messages they want, including on the digital sites located across Melbourne
The campaign celebrated the listeners and conversations of Melburnians
Plus: Why Out of Home is best positioned to continue to grow with advertisers into the future
The sites are all positioned on major roads and motorways, providing valuable coverage on key routes
• The alliance is made up of three of Australia’s most established OOH providers, goa, EiMedia, and Civic Outdoor.
• The companies are also joining MOVE, which is the industry's audience measurement system
• The four-week pro bono campaign encourages healthy eating