Search results for "DoubleVerify"
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OpinionDoubleVerify’s Imran Masood: New frontiers for ad fraud in emerging consumer environments
Imran Masood: 'It’s a universal truth that fraudsters follow the money'
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NewsDoubleVerify unveils attention offering for publishers to enhance measurement
Steven Woolway: 'Publishers need actionable insights into inventory performance to maintain their competitive edge.'
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DigitalDoubleVerify expands pre-screen content controls on Facebook and Instagram
Mark Zagorski: 'It's crucial that advertisers have access to advanced independent tools that help them protect campaigns before they run.'
- Data
DoubleVerify expands brand suitability coverage on Meta to include inflammatory politics and news
Mark Zagorski: "As citizens around the world prepare to vote, giving advertisers the ability to choose the content they want to be...
- Digital
DoubleVerify launches educational media quality guide for APAC Marketers
The guide aims to provide a glimpse into the status of the current digital media landscape and how that impacts media quality.
- News
DoubleVerify launches Transparency Centre to fuel industry education
DV’s Transparency Centre initiative aims to demystify key aspects of its technology and showcase its commitment to enhancing industry standards.
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BusinessDoubleVerify promotes Imran Masood to VP, country manager AUNZ
Masood's promotion comes amid a raft of leadership appointments across the APAC region.
- Digital
DoubleVerify unveils tiered ‘Made for Advertising’ brand suitability categories to maximise ad success
Mark Zagorski: "Our dual approach not only safeguards advertisers but also enhances media buying efficiency."
- Data
DoubleVerify launches its measurement and protection solution, Made for Advertising
Tiered MFA categories give brands enhanced granularity and control on the level of protection required.
- Digital
DoubleVerify expands brand safety and suitability on Facebook and Instagram
The release allows global advertisers to authenticate campaign quality and protect brand equity in user-generated media environments.
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DataAttention metrics take centre-stage as DoubleVerify launches global benchmark report
Daniel Slotwiner: "These insights are critical in helping brands better contextualise their ad campaign performance"
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AgenciesMeeting of the Minds: DoubleVerify’s Imran Masood and Jisoo Kim
Masood and Kim share their perspectives, thoughts and opinions
- Data
DoubleVerify study finds 91% of marketers in APAC agree on the importance of measuring media quality
98% of marketers in APAC use ad verification tools and more than half are confident in measuring that quality
- Agencies
DoubleVerify enters agreement to acquire Scibids Technology
The acquisition is looking to close in the third quarter