Search results for "Advertising Council Australia"
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AgenciesMichael Rebelo steps up as chair of Advertising Council Australia
Mark Green: 'His leadership, particularly in shining a light on the commercial value of creativity, has set a high standard, and I’d...
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MarketingIAB Ad Effectiveness Council unveil research on the efficacy multi-channel advertising campaigns
Natalie Stanbury: 'The paper advocates not waiting out tough economic conditions... but instead, rebalancing budget across the funnel.'
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NewsAdvertising and media industry welcomes the launch of Ad Net Zero Chapter in Australia
The Australian industry’s ambition – through Ad Net Zero – is to foster the behavioural change that is necessary for Australia to...
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Agencies‘I like to be a bit of an agitator’: Atomic 212’s Asier Carazo on building ‘the best strategy team in Australia’
Plus: Carazo on the state of diversity in the industry and the importance of retaining clients.
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AgenciesARIA reveals adland nominees for Best Use of an Australian Recording in an Advertisement
Annabelle Herd: "Using Australian music allows brands to connect with their markets more authentically with home-grown sounds."
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OutdooroOh!media extends Australian Open partnership with deeper brand integration opportunities
Chris Freel: "This level of integration is a great opportunity for brands to connect with audiences at scale, for one of the...
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BusinessCashrewards’ Lachlan Brahe appointed chair of IAB Retail Media Council
Founded in 2023, the Council helps set standards, educates, and drives collaboration across the retail media industry.
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AgenciesThe Monkeys, BMF, Special, Thinkerbell among 2024 Australian Effie Awards finalists
Colin Wilson-Brown: “This year has seen a high number of finalists progress who demonstrated a high standard of efficacy."
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DataIAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and...
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NewsScroll Media partners with Dailymotion Advertising
“Partnering with Dailymotion Advertising in Australia allows our clients access to video ad experiences powered by AI."
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DataIAB urges industry to reduce ad spend on Made for Advertising sites
21% of impressions and 15% of spending via programmatic buying are wasted on MFA sites.
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MarketingACA opens 2024 Australian Effie Awards for entries with new AI category
Tony Hale: "Amid today's advances in technology, a lot goes into ensuring a marketing campaign is effective."
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NewsSCA’s charity program partners with Endometriosis Australia and Cancer Council
SCA Embrace provides both charities with in-kind advertising campaigns, strategic support, and consumer insights across its channels.
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TelevisionAustralian Survivor 2024: Everything you need to know
Australian Survivor: Titans V Rebels is produced by Endemol Shine Australia.