Tennis Australia has entered into a three-year partnership with business consulting, information technology and outsourcing services provider Infosys.
The company will be the official digital innovation partner of the Australian Open and will leverage its expertise in emerging technologies such as big data & analytics, artificial intelligence as well as virtual and augmented reality to provide engaging experiences for fans.
Australian Open tournament director Craig Tiley said, “Partnering with Infosys is an exciting next step in our ongoing quest to innovate the Australian Open and engage new audiences across the world. We have long understood the importance of using data and insights to improve connections with our fans, players, coaches and the rest of the tennis community and we look forward to working with Infosys to change the way we all experience our great sport in the future.”
Infosys CEO and managing director Salil Parekh said, “This partnership is about creating new ways of experiencing the Australian Open. We’re really excited about the opportunity to showcase how digital technologies can enhance the boundaries of this tournament, to change the way the Australian Open is watched, analysed and played. This association with Tennis Australia also reaffirms our strategic commitment to the region where we partner with some of the leading enterprises in driving their digital transformation agenda.”