Foxtel offering three-month free sports & entertainment packages.
Foxtel and Fox Sports are giving cricket lovers a taste of what’s to come this summer with the launch of the Fox Cricket channel’s “It’s cricket like never before” TVC.
From the streets to the beach and the MCG, the stars combine with the all-new Fox Cricket commentary team to show the lengths they will take to provide the biggest lineup of cricket including every ODI, T20, Test and BBL match to Foxtel’s new dedicated cricket channel, Fox Cricket.
Head of Fox Sports Peter Campbell said: “Cricket is synonymous with summer, with family and fun. As the new home of cricket in Australia, Fox Cricket will be the place for fans to sit back and enjoy the biggest lineup of summer action ever. Every men’s Test, T20, ODI and BBL match plus more women’s coverage than ever on a dedicated cricket channel – it’s doesn’t get much better than that.
“The new promo captures how much cricket is coming and the lengths we will take to bring it to fans. From the long- to the short-form, from the beach to the backyard, delivered by the best commentary team assembled.
“And with the footy season drawing to a close, there isn’t long to wait. Fans will experience cricket like never before, including the first 4K cricket broadcast when Australia takes on South Africa on November 4.”
Featuring in the TV launch commercial played on “Lord’s Avenue” are Australian men’s and women’s international players Mitchell Starc, Ellyse Perry, Tim Paine, Nathan Lyon, Glenn Maxwell, Alyssa Healy, Josh Hazelwood, Pat Cummins and Meg Lanning.
Calling their every move just as they will on Fox Cricket are commentators Adam Gilchrist, Shane Warne, Isa Guha, Michael Hussey, Andrew Symonds, Brett Lee, Allan Border, Brendon Julian and Kerry O’Keeffe.
The ad campaign coincides with Foxtel’s earlybird offer where new subscribers can get three months of free Sport HD + Entertainment on a 12-month plan with Foxtel.
The campaign will run through the NRL and AFL football finals in September and across the Foxtel network.
Fox Cricket TVC credits:
Fox Sports Creative – Creative Concept & Production
• Mat Harrington: GM Fox Sports Creative
• Guy Sawrey-Cookson: Group Creative Director
• David Sparkes: Director and Lead Creative – Fox Cricket and Fox League
• Paresh Patel: Lead Designer – Fox Footy
• Celia Nicholas: Executive Producer
• Jenny Webb: Production Manager
• Ashleigh Carter: DOP
• Stuart Morley @ The Editors: Editor
• Andrew Clarkson @ Blockhead: Colourist
• The Editors: Online
• Electric Sheep: Soundtrack and Sound Design