ARN has released new marketing campaigns for 97.3FM’s new Brisbane breakfast show featuring Bianca, Mike & Bob and Melbourne’s KIIS 101.1 featuring Jase & PJ.
After recently announcing well-known Brisbane comedian Mike van Acker joined 97.3FM’s breakfast line-up, the new campaign creative for the station features Mike alongside co-hosts Bianca Dye and Bob Gallagher, introducing the new show to the market as “Brisbane’s fresh way to wake up”.
In Melbourne, ARN said the campaign sees an evolution of KIIS 101.1’s Jase & PJ creative and showcases Jase & PJ’s authentic chemistry through a series of fun photo booth images.
Both cross platform campaigns will roll out across outdoor, transit, digital and social from August 3.