Kayo Sports has posted its highest streaming figures to date, clocking a record 844 million minutes viewed over a packed weekend of live sport from Thursday to Monday, a 16% increase on its previous record set in March 2025.
The milestone came off the back of a stacked sporting line-up, including AFL Gather Round, NRL, the Masters Tournament, Formula 1®, Supercars, MotoGP, UFC 314, Super Netball, the IPL, and NBA on ESPN.
According to Kayo, AFL Gather Round delivered its largest audience since launching in 2023, while the Masters reached its biggest viewership across Foxtel Group platforms, including Kayo Sports, Foxtel, Foxtel Now, and Foxtel Go.
Kayo Sports CEO Julian Ogrin said the figures reinforced the platform’s position as the go-to destination for sport fans. “Sport delivers unmatched passion and emotion, and there’s nowhere else in Australia fans can enjoy the variety of the greatest sports on a single platform than on Kayo Sports,” he said.
“This second record in under a month is a testament to our commitment to providing the best viewing experience for our subscribers.”
In addition to viewership records, Kayo Sports has reported significant growth in its subscriber base. As of 30 September, 2024, Kayo reached 1.511 million subscribers, with 1.499 million being paid subscribers, marking a 7% year-on-year increase.
Financially, the Foxtel Group, which includes Kayo Sports, reported a 3% increase in revenue for the first quarter of Fiscal Year 2025, totaling $501 million. Streaming subscription revenues accounted for 34% of total circulation and subscription revenues, up from 30% in the prior year.
Advertising revenue on streaming platforms saw a substantial rise, increasing over 45% year-on-year and accounting for more than 40% of Foxtel’s total advertising revenues. Kayo Sports played a significant role in this growth, reflecting the platform’s expanding influence in the sports streaming market.
Highlights from the weekend included Oscar Piastri’s standout Formula 1® win, Alexander Volkanovski’s reclaiming of the UFC featherweight title, and Rory McIlroy’s emotional victory at the Masters.
Kayo also served as the exclusive home for AFL and NRL matches on Saturday, as well as coverage of the Bahrain Grand Prix, Taupo 440 Supercars, and IPL.
Ogrin added: “The depth of our schedule is just another way we continue to deliver value for our customers.”
The latest results follow a strong run for Kayo Sports, which has been building momentum in 2025 as part of the Foxtel Group’s broader push into premium sports streaming and digital subscriptions.