Taubmans has appointed independent agency Sunday Gravy to oversee its creative.
The brand was founded by Australian signwriter George Henry Taubman in 1897, and is made locally. Taubmans has partnered with Sunday Gravy to turn it into the brand Aussies turn to for all paint projects and so more painters, both DIY and professional, better understand the quality and technical expertise in every tin of Taubman’s paint.
“From day one, Sunday Gravy demonstrated a highly collaborative approach, impressive strategic insight, and ambition for creative excellence,” Sharon Winton, PPG head of marketing and sales strategy ANZ, said.
“Their talented and passionate team has us excited about the impact we can achieve together in a category ripe for a fresh perspective,” she added.
Anna Camuglia, general manager of Sunday Gravy, said: “From the first conversation we uncovered our mutual intentions of seeking a deep partnership to drive significant brand outcomes. We are looking forward to creating work that painters can see themselves in. No fluff, no gimmicks—just unexpected ideas with undeniable impact.”
The past several months have been successful for Sunday Gravy with work out in market including the DiDi’s tow service over the festive season and the Service Still Matters brand platform for technology business Square.
Last month, the creative agency was appointed as the independent creative and PR agency for toilet brand Sorbent as it plans to expand its reach with Australian consumers.
Victoria Panayiotou, marketing manager, Sorbent said at the time: “We see in Sunday Gravy the perfect partner to elevate our brand in a way that’s both creatively fresh and true to our longstanding commitment to delivering an emotionally led story around our key strengths.”