Audiences in Australia and New Zealand can now access a dedicated audio section on BBC.com and the BBC app, designed with international listeners in mind.
The platform features a comprehensive portfolio of current and archived podcasts – including Global News Podcast, World of Secrets, and Infinite Monkey Cage – as well as livestreams of World Service Radio and Radio 4.
Ambie award nominees such as Good Bad Billionaire and Who Replaced Avril Lavigne? and Joanne McNally Investigates also join the collection.
For the first time, users will be able to utilise an integrated experience that combines the BBC’s award-winning audio content with trusted journalism and storytelling, offering deeper context and analysis on key topics without leaving the platform. This expansion further enhances the BBC’s routes to market, which already span the BBC News channel, BBC Earth channel, FAST channels, and YouTube channels, presenting new opportunities for advertisers to engage audiences.
BBC Studios’ CCO, global media and streaming, Tara Maitra, says: “Audio is in the BBC’s DNA, with over 100 years of radio broadcasting and as one of the world’s largest producers of audio. Our ongoing digital transformation and innovations ensure our platforms are a one stop shop for the best of our journalism and storytelling, bringing benefits for both our audiences and commercial clients globally.”
While, Louise La Grange, BBC Studios’ SVP, BBC Audio, digital news and streaming, says: “BBC podcast fans will now have seamless access to 1000s of hours of great audio covering a huge breadth of genres and topics as part of our global platform offer. We know our groundbreaking storytelling is known for starting conversations and are delighted to make our audio content even more accessible for audiences around the world.”